The Business Marketing Institute

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Real Marketing: The Skills You Need for B2B Marketing Success:
Overview of the core principles and techniques covered in the BMI MSA/B/C System (47 pages, .PDF format)

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The New Marketing Model:
Keys to optimizing lead generation and lead development with on-demand CRM and your marketing program (38 pages, .PDF format)

Tuesday Marketing Notes: Marketing Plans & Strategy


How to Eliminate the Sales/Marketing Disconnect With CRM-FM Read More >>
80% of Sales Lead Generation Costs Wasted Due to Lack of Lead Development Read More >>
Sales-Optimizing On-Demand CRM Marketing Campaigns, With CRM-FM Read More >>
Where On-Demand CRM Meets Marketing: What Marketers Need to Know Read More >>

2005-2009 Index: Marketing Plans & Strategy

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1. Fighting “Black Box Mentality:” What Marketing Managers Need to Know About Marketing Execution

11. Show What You Know: Using White Papers to Add Value and Build Credibility In Your Market

12. Putting It All Together: Using Real Marketing to Improve an Existing Marketing Program (Part 1: Positioning Your Company in a Crowded Field)

13. Putting It All Together: Using Real Marketing to Improve an Existing Marketing Program (Part 2: Turning Technical Features into Compelling Benefits)

14. Made in the U.S.A.: How Great Products and Honest, Generous Information-Sharing Build Your Best Brand Name

18. Start-Ups and New Product Launches (Part 1): New Venture Planning vs. Reality: Or, How to Write a Marketing Plan You’ll Actually Use

19. Start-Ups and New Product Launches (Part 2): More Reality and Market Testing for Start-Ups and New Product Launches

20. Sales Turnarounds: What to Do When Your Marketing Program Hits the Wall

21. Two Big Things: How to Achieve Lifetime Job Security in Your Marketing Career

22. Top Ten Mistakes B2B Marketing Managers Make (and How To Stop Making Them)

29. When Marketing Programs Crash: Five Danger Signs of a Dysfunctional Marketing Program (Part 1)

30. Getting Smart: Six Things You Can Do to Re-Boot a Crashed B2B Marketing Program (Part 2)

55. Ending the Sales/Marketing Disconnect: Nine Ways to Be a More Effective Marketing Manager (Part 1)

56. Ending the Sales/Marketing Disconnect: Nine Ways to Be a More Effective Marketing Manager (Part 2)

57. Ending the Sales/Marketing Disconnect: Nine Ways to Be a More Effective Marketing Manager (Part 3)

62. Do You Have the Execution Mindset? Eight Ways to Get Your Marketing Program Back on Track and Boost Your Sales, Right Now

66. Three Steps to Targeting a New Market: (Part 1: Researching Your Marketing Media and Methods for Your Marketing Plan)

67. Three Steps to Targeting a New Market: (Part 2: The Tools of Our Trade, and How—and Where—to Begin)

68. Targeting a New Market (Part 3: Using Trade Shows for New Market Launches)

69. Targeting a New Market (Part 4: The Four Principles for Launching Your New Marketing Program on the Internet)

70. Targeting a New Market (Part 5: The Four Principles for Launching Your New Marketing Program on the Internet)

71. Targeting a New Market (Part 6: Five Keys to Starting Smart with a Print Advertising Program in Your New Market Launch—1)

72. Targeting a New Market (Part 6: Five Keys to Starting Smart with a Print Advertising Program in Your New Market Launch—2)

76. Integrating Marketing and Sales: Serving Your Number One Client

77. BMI eBook: Real Marketing

78. Can Marketing Accountability Transform Your Company? Four Steps to a "Yes" Answer

88. The New Marketing Model: Two Great Books for B2B Marketing Professionals, 7/24/07

95. Wish Lists for B2B Marketing and Sales, 09/11/07

100. Conquering the Marketing-Sales Divide, 10/23/07

101. How to Determine Your B2B Marketing Budget and Get it Approved, 11/6/

129. Sales Turnarounds: What To Do When Your Marketing Program Hits The Wall, 6/17/08

130. The CRM Marketing Revolution: All the Rules Have Changed and You Should, Too, 6/24/08

131. How to Deal with a Dysfunctional Market: As Marketing Professionals, We Can Fix These Challenging Market and Product Problems, 7/1/08

137. Keys to Targeting New Markets: Three Principles for Launching Your New Marketing Program, 8/12/08

152. The Marketer’s Action Plan (MAP): Six Steps to Developing Effective Marketing Plans in B2B Marketing Programs

168. Are You Ready for the Post-Marketing Era? 04/07/09

169. Goodbye, B2B Brand Marketing 04/14/09

171. What Do Ads Look Like in the Post-Marketing Era? 04/28/09

176. Positioning that Works 06/02/09

177. A Seven-Question Plan for Marketing Promotions 06/09/09

193. Eight Ways to Dress Market Research Reports: Collecting Information Isn't as Hard as Writing a Good Report 09/29/09

200. Misunderstanding Marketing: Who's To Blame? 11/17/09

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