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Real Marketing: The Skills You Need for B2B Marketing Success:
Overview of the core principles and techniques covered in the BMI MSA/B/C System (47 pages, .PDF format)

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The New Marketing Model:

Keys to optimizing lead generation and lead development with on-demand CRM and your marketing program (38 pages, .PDF format)

The Business Marketing Institute: News


06/04/08: Sales Lead Management Association (SLMA) Adopts BMI Training and Certification Program for B2B Marketing Professionals

03/18/08: New Marketing Process Utilizes On-Demand CRM for More Effective B2B Marketing

03/11/08: BMI Announces CRM Field Marketing (CRM-FMâ„¢) System

12/06/06: Business Marketing Class Tests B-to-B Training Software

08/15/06: Business Marketing Association selects BMI's MSA/B/C System







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