Real Marketing: The Skills You Need for B2B Marketing Success:
Overview of the core principles and techniques covered in the BMI MSA/B/C System (47 pages, .PDF format)
On-Demand CRM and
The New Marketing Model:
Keys to optimizing lead generation and lead development with on-demand CRM and your marketing program (38 pages, .PDF format)
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The Business Marketing Institute: News
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| How to Eliminate the Sales/Marketing Disconnect With CRM-FM Read More >> |
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| 80% of Sales Lead Generation Costs Wasted Due to Lack of Lead Development Read More >> |
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| Sales-Optimizing On-Demand CRM Marketing Campaigns, With CRM-FM Read More >> |
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| Where On-Demand CRM Meets Marketing: What Marketers Need to Know Read More >> |
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06/04/08: Sales Lead Management Association (SLMA) Adopts BMI Training and Certification 
Program for B2B Marketing Professionals
03/18/08: New Marketing Process Utilizes On-Demand CRM for More Effective B2B Marketing
03/11/08: BMI Announces CRM Field Marketing (CRM-FM™) System
12/06/06: Business Marketing Class Tests B-to-B Training Software
08/15/06: Business Marketing Association selects BMI's MSA/B/C System
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