How to Eliminate the Sales/Marketing Disconnect With CRM-FM Read More >>
80% of Sales Lead Generation Costs Wasted Due to Lack of Lead Development Read More >>
Sales-Optimizing On-Demand CRM Marketing Campaigns, With CRM-FM Read More >>
Where On-Demand CRM Meets Marketing: What Marketers Need to Know Read More >>

CRM-FM: Answers to Frequently-Asked Questions

What is it?
How do we use it?
Who is it for?
What content is covered?
How do we benefit?
How much does it cost?
Who endorses this system?
What do we do next?

What is it?

The CRM-FM system is a Web-based training and certification system and printed study guide that trains and certifies the mission-critical principles, skills, and techniques required to integrate your company's marketing program with on-demand CRM, to run on-demand CRM campaigns (marketing programs) that generate sales leads and, as important, lead development programs to help your company's sales teams convert these generated prospect leads into customers during your sales cycle, using on-demand CRM.

How do we use it?

Users securely access their own Web-based CRM-FM training account from their own computers to utilize all three of its assessment, training, and certification modules, and can work at their own pace to complete CRM-FM training and certification. Each CRM-FM user also receives a comprehensive, 510-page printed study guide workbook incorporating all of the content covered in the online CRM-FM system. A user should be able to complete all three CRM-FM modules and certify in about 2-3 weeks.

Who is it for?

Any marketing, product management, or sales professional who uses on-demand CRM in your company, and who is also involved in planning or execution of your company's marketing programs, including sales support staff working with your company's sales teams, can benefit from using the CRM-FM system:

Marketing professionals with extensive B2B marketing experience will benefit by incorporating their skill and knowledge with the functional areas where on-demand CRM is integrated into their marketing program:

• Developing effective lead generation campaigns in on-demand CRM;

• Utilizing on-demand CRM and Real Marketing [LINK FOR THIS TERM] techniques to provide critical, ongoing sales support;

• Executing effective lead development marketing programs, after leads are generated;

• Incorporating measurability into every marketing activity, and using on-demand CRM to track and measure return on company marketing programs

Product managers charged with the responsibility for developing marketing programs benefit from the comprehensive, step-by-step coverage of all the major types of marketing activities required to develop effective and measurable business-to-business marketing programs;

Sales support staff assigned to sales teams will gain the knowledge of the hands-on skills they need to execute effective marketing programs in support of company sales efforts: High-level sales presentations, business development support, and production and execution of effective field marketing programs and deliverables;

Sales professionals in sales teams assigned to marketing projects gain the skills they need to get up to speed quickly with comprehensive training and certification of key lead generation and lead development practices, utilizing on-demand CRM and the CRM-FM system.

What content is covered?

The CRM-FM system covers the full range of B2B marketing programs and activities which can be planned, executed, and measured as campaigns in on-demand CRM. Major content areas in the CRM-FM system include print advertising, direct mail, Google AdWords, e-mail messaging for lead development, trade show promotion, and sales support, in addition to many other important lead generation and lead development topics covered in the 15 courseware units of the CRM-FM system.

To view the contents of the CRM-FM system click here . . .

How do we benefit?

CRM-FM training helps your company's marketing team improve the power of your company's marketing program to generate more sales leads and more measurable response from every marketing activity executed as a on-demand CRM campaign. The CRM-FM system provides your marketing team with the essential know-how required to utilize on-demand CRM to plan, produce, and run marketing programs that generate measurable returns, and to execute ongoing prospect-to-customer lead development programs that help your sales team close more sales, more efficiently, and in less time.

How much does it cost?

The CRM-FM system, which includes online training account and printed study guide workbook, is priced at $984 per user. Discounts for multiple-user corporate pricing are available; contact BMI for further information.

For pricing on additional CRM-FM and BMI system features, click here . . .

Who endorses this system?

The CRM-FM system contains training and certification content endorsed and utilized by the Business Marketing Association (BMA) for its MSA/B/C System, the BMA's professional development skills training and certification program for business-to-business marketing professionals. The MSA/B/C program, known as the BMA's MSC certification, replaces the BMA's Certified Business Communicator (CBC) credential which, for over 30 years, was the field's leading professional certification credential in the B2B marketing field.

BMI training and certification programs are in use by leading U.S. and international corporations. BMI courseware and content has also been utilized in the teaching curriculum of its business marketing course (MKTG 426) at Penn State University.

What do we do next?

Contact us at (312) 371-5663 to arrange a demo, and to receive more information on the CRM-FM system.

Click here for an online topics list of content areas covered by the CRM-FM system;

To download and view the contents of the printed CRM-FM study guide (.PDF format), click here...