Contains Four Project-Ready Training Modules:
B2B Marketing Tactics and Strategies for Effective Lead Generation and Prospect-to-Customer Conversion
Develop a solid, workable marketing plan to define the goals and activities of your lead generation and prospect-to-customer conversion programs . . .
Agile Marketing and Lead Generation Strategies for Start-Ups, New Markets, and New Product Launches
Use these agile marketing techniques in your start-up or new product launch to rapidly plan and execute marketing programs that generate immediate, measurable response from prospects in your market . . .
Using Small-Scale Live Market Testing to Minimize Cost and Risk on B2B Marketing Programs
Use agile marketing techniques for economical, small-scale market testing to determine the effectiveness of sales copy and marketing deliverables, and to assess the viability of marketing methods and media . . .
Troubleshooting and Correcting Poor Sales Response in Your Marketing Program
Cut losses and revive failed or underperforming marketing campaigns to make your marketing program generate a measurable return on investment . . .
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