Download Our eBooks:

RM eBook
Real Marketing: The Skills You Need for B2B Marketing Success:
Overview of the core principles and techniques covered in the BMI MSA/B/C System (47 pages, .PDF format)

On-Demand CRM and The New Marketing Model
On-Demand CRM and
The New Marketing Model:

Keys to optimizing lead generation and lead development with on-demand CRM and your marketing program (38 pages, .PDF format)

Better On-Demand CRM Marketing Campaigns for Lead Generation and Conversion


Improve the Execution, Effectiveness, and Measurability of CRM, With the CRM-FM System

CRM-FM helps your marketing team practice effective marketing execution and clear presentation in on-demand CRM campaigns to generate strong, measurable sales response. More than ever, companies today seek measurement of marketing programs to determine their final ROI and contribution to sales, and on-demand CRM can help your company accurately measure leads and business generated by every marketing project (on-demand CRM campaign).

Marketing Measurement: The End Result of Developing and Executing Effective On-Demand CRM Campaigns

While measurement is one of the most powerful and useful features in on-demand CRM, measurement in marketing is only the final, visible result of a complex process of planning, developing, and producing on-demand CRM campaigns that generate measurable sales response for your marketing program.

Salesforce campaign lead generation and lead development
Real Marketing: Clear presentation and effective execution are the two most important elements of every lead generation and lead development campaign in on-demand CRM

And worthwhile measurement in any on-demand CRM campaign only occurs when the campaign has been optimized to achieve measurability, through clear presentation of your product’s problem-solving benefits, compelling deliverables that generate measurable sales response, and timely, effective marketing execution. These are the essential principles, defined as Real Marketing, which are covered in every campaign-related element of the CRM Field Marketing system.

Effective, Measurable On-Demand CRM Campaigns Start with Effective Marketing Deliverables

The CRM-FM system provides comprehensive training and certification in the skills, principles, and techniques required to develop and execute effective and measurable on-demand CRM campaigns in B2B marketing programs, using on-demand CRM:

Clear presentation that motivates readers and viewers to take action: Developing the skills necessary to develop and clearly present your product’s most compelling benefits as they are seen by your prospects is the first, most important step to producing ads, mailings, trade show elements, online search, and other marketing deliverables to generate measurable sales response for your company.

The CRM-FM system covers the wide range of practical, proven techniques for developing marketing deliverables that clearly present and strongly motivate prospects in your market to respond to your on-demand CRM campaigns (to view content covered in the CRM-FM system, click here);

Effective marketing execution to meet the goals of your marketing program: Knowing and practicing effective execution of every marketing project that is a campaign in on-demand CRM gives you the power to meet the requirements of your marketing plan, but most important, it helps you and your marketing team meet every sales opportunity in support of your company’s sales team, to sell your company’s products, with the help of on-demand CRM.

The CRM-FM system extensively covers the step-by-step procedures required to plan, manage, and execute every type of marketing project implemented as a on-demand CRM campaign: Print advertising, direct mail, keyword search marketing, trade shows, Web video, and e-mail marketing programs.

The CRM-FM system also trains marketing professionals in the critical steps required to integrate these marketing projects as on-demand CRM campaigns;

Developing and optimizing on-demand CRM campaigns for effective measurement: Clear presentation and effective execution set the stage for the third major element required for measurement of marketing programs: Developing on-demand CRM lead generation campaigns that generate viable sales response to begin the process of lead development and conversion in on-demand CRM.

The CRM-FM system covers the most important principles and techniques required to develop on-demand CRM campaigns that generate sales response, including topics such as: Developing lead-generating special offers for print advertising and direct mail programs; structuring online keyword search marketing programs using Google AdWords for measurable lead generation; proven techniques for generating leads at trade shows, and landing page development for white papers and other information premiums;

CRM-FM training and certification keeps you and your marketing team up to date on the latest, proven principles and techniques required to utilize on-demand CRM in developing, executing, and managing effective, successful B2B lead generation campaigns.

Next Topic: Where on-demand CRM meets marketing—what marketers need to know . . .

LoginHome Free Demo Free Newsletter Pricing/Order Info Contact Us Copyright 2013, The Business Marketing Institute, LLC