Download Our eBooks:

RM eBook
Real Marketing: The Skills You Need for B2B Marketing Success:
Overview of the core principles and techniques covered in the BMI MSA/B/C System (47 pages, .PDF format)

On-Demand CRM and The New Marketing Model
On-Demand CRM and
The New Marketing Model:

Keys to optimizing lead generation and lead development with on-demand CRM and your marketing program (38 pages, .PDF format)

BMI Online Training and Certification: Pricing

 

MSA/B/C and CRM Field Marketing (CRM-FM) Online Training and Certification Systems:
Pricing Options

(price per user; see below for corporate quantity discounts; prices subject to change without notice)



MSA/B/C: Marketing Skills Assessment, Skill-Builder and Certification

BMI Marketing Skills Certification (Includes MSA + MSB + MSC): $883 (price each user for 1-4 user accounts)

Combines MSA and MSB with the BMI Marketing Skills Certification (MSC) examination, the industry-standard marketing skills certification examination for business-to-business marketing professionals. Includes one copy of The Marketing Manager’s Handbook print study guide.

Corporate Discounts (MSA/B/C):

Corporate Rate—5-9 users (MSA/B/C): $706 per user;

Pricing for larger groups: Contact BMI for further details;

MSA/B/C Study Preparation Course

One-day study preparation courses also available (5-seat minimum): Contact BMI for further details at 1-312-371-5663 or e-mail: info@businessmarketinginstitute.com



CRM Field Marketing (CRM-FM™) System

Online assessment, skill-building and certification system for marketing professionals, product managers, sales and sales support professionals utilizing on-demand CRM in company sales and marketing applications.

Includes single-user CRM-FM training account with three modules: FM-A (Assessment), FM-B (Skill-Builder), and FM-C (Certification), and 510-page print workbook, The CRM Field Marketing Handbook, utilized as the study guide for the CRM-FM system.

Per-user price: $984 (price each user for 1-4 user accounts)

Corporate Discounts (CRM-FM):

Corporate Rate—5-9 users (Includes complete CRM-FM system above): $787 per user;

Pricing for larger groups: Contact BMI for further details.

CRM Field Marketing Study Preparation Course and Customized Training

One-day study preparation courses and customized training are also available (5-seat minimum): Contact BMI for further details at 1-312-371-5663 or e-mail: info@businessmarketinginstitute.com

Combination Discounts (for Individuals)

If you are a marketing professional and wish to enhance your professional development and career standing by training and certifying with both BMI programs, we now offer a 25% discount (a savings of $467) for training and certification on both MSA/B/C and CRM-FM programs, for a total discounted price of $1,400.






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