Real Marketing: The Skills You Need for B2B Marketing Success:
Overview of the core principles and techniques covered in the BMI MSA/B/C System (47 pages, .PDF format)
On-Demand CRM and
The New Marketing Model:
Keys to optimizing lead generation and lead development with on-demand CRM and your marketing program (38 pages, .PDF format)
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Tuesday Marketing Notes: Direct Mail
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| How to Eliminate the Sales/Marketing Disconnect With CRM-FM Read More >> |
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| 80% of Sales Lead Generation Costs Wasted Due to Lack of Lead Development Read More >> |
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| Sales-Optimizing On-Demand CRM Marketing Campaigns, With CRM-FM Read More >> |
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| Where On-Demand CRM Meets Marketing: What Marketers Need to Know Read More >> |
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2005-2008 Index: Direct Mail
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6. B2B Direct Mail: Don’t Forget the Fundamentals (Part 1)
7. B2B Direct Mail: Don’t Forget the Fundamentals (Part 2)
27. B2B Direct Mail Packages: A Mailing Piece for Every B2B Marketing Scenario (Part 1)
28. B2B Direct Mail Packages: A Mailing Piece for Every B2B Marketing Scenario (Part 2)
31. In Praise of Your Humble Rolodex Card
32. Using Postcard Decks to Build Profitable B2B Mailing Lists (Part 1)
33. Postcard Deck Layout, Production, and Execution (Part 2)
36. B2B Market Testing Methods: Three Testing Scenarios (Part 2)
37. Direct Mail Testing Methods, and Acheiving Measurability by Using an Actionable Offer (Part 3)
45. Executing Your Company’s B2B Direct Mail Projects (Part 1: Mailing List Selection and Execution)
58. How to Write a Great Sales Letter (Part 1: Finding Your Tone and Writing Your Lead)
59. How to Write a Great Sales Letter (Part 2: Telling Your Story and Asking for the Order)
60. How to Write a Great Sales Letter (Part 3: Writing the Letter for the Big Sale)
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