Download Our eBooks:

RM eBook
Real Marketing: The Skills You Need for B2B Marketing Success:
Overview of the core principles and techniques covered in the BMI MSA/B/C System (47 pages, .PDF format)

On-Demand CRM and The New Marketing Model
On-Demand CRM and
The New Marketing Model:

Keys to optimizing lead generation and lead development with on-demand CRM and your marketing program (38 pages, .PDF format)

Tuesday Marketing Notes: Copywriting

 

2005-2009 Index: Copywriting

MAKE SURE YOU CONTINUE TO RECEIVE EACH ISSUE OF TUESDAY MARKETING NOTES—CLICK HERE TO RENEW YOUR FREE SUBSCRIPTION

(NOTE: If you’ve already signed up previously at this link, no need to do so again)

2. Clear Presentation: What You Say Is More Important Than How You Say It

3. Getting Better Sales Copy: Three-Step Sales Copy Outline Exercise for Marketing Managers

26. Shut Up and Listen: How to Find Your Product’s Best Sales Benefits

58. How to Write a Great Sales Letter (Part 1: Finding Your Tone and Writing Your Lead)

59. How to Write a Great Sales Letter (Part 2: Telling Your Story and Asking for the Order)

60. How to Write a Great Sales Letter (Part 3: Writing the Letter for the Big Sale)

61. How to Write a Great Sales Letter (Part 4: Going for the Close When Writing the Letter for the Big Sale)

75. Beyond the Elevator Pitch: A High Credibility Conversation

81. Stronger Value Propositions

85. Frame-Making and Role-Switching: How You and Your Team Must Think and Work When Writing Marketing Materials (Part 1)

86. Frame-Making and Role-Switching: How You and Your Team Must Think and Work When Writing Marketing Materials (Part 2)

123. How to Write a More Effective Technical Product Brochure, 5/6/08

142. Developing Marketing Content Salespeople Actually Use, 9/16/08

143. First Sentence Syndrome: Deadly to E-Mail, 9/23/08

171. What Do Ads Look Like in the Post-Marketing Era? 04/28/09

174. Are You Really Reaching Your Reader? 05/19/09

178. The Most Important Marketing Question 06/16/09

179. Three is Marketing's Magic Number 06/23/09

180. Five Ways to be More Relevant 06/30/09

181. Increase Downloads and Engage Prospects: How Small Changes Can Make a Big Difference 07/07/09
183. How to Write a Better Title in Ten Minutes 07/21/09
184. Two Keys to Every Call to Action 07/28/09

201. Guiding Copy Through the Approval Mill 12/08/09

Comments? Questions? Send them to us at: info@businessmarketinginstitute.com

 

 

 

 

 

 

 

 

 

 

 









crmfm-logo
LoginHome Free Demo Free Newsletter Pricing/Order Info Contact Us Copyright 2013, The Business Marketing Institute, LLC