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2005-2008 Index: Copywriting

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2. Clear Presentation: What You Say Is More Important Than How You Say It

3. Getting Better Sales Copy: Three-Step Sales Copy Outline Exercise for Marketing Managers

26. Shut Up and Listen: How to Find Your Product’s Best Sales Benefits

58. How to Write a Great Sales Letter (Part 1: Finding Your Tone and Writing Your Lead)

59. How to Write a Great Sales Letter (Part 2: Telling Your Story and Asking for the Order)

60. How to Write a Great Sales Letter (Part 3: Writing the Letter for the Big Sale)

61. How to Write a Great Sales Letter (Part 4: Going for the Close When Writing the Letter for the Big Sale)

75. Beyond the Elevator Pitch: A High Credibility Conversation

81. Stronger Value Propositions

85. Frame-Making and Role-Switching: How You and Your Team Must Think and Work When Writing Marketing Materials (Part 1)

86. Frame-Making and Role-Switching: How You and Your Team Must Think and Work When Writing Marketing Materials (Part 2)

123. How to Write a More Effective Technical Product Brochure, 5/6/08

142. Developing Marketing Content Salespeople Actually Use, 9/16/08

143. First Sentence Syndrome: Deadly to E-Mail, 9/23/08

 

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