Tuesday Marketing Notes: Copywriting
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2005-2009 Index: Copywriting
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2. Clear Presentation: What You Say Is More Important Than How You Say It
3. Getting Better Sales Copy: Three-Step Sales Copy Outline Exercise for Marketing Managers
26. Shut Up and Listen: How to Find Your Product’s Best Sales Benefits
58. How to Write a Great Sales Letter (Part 1: Finding Your Tone and Writing Your Lead)
59. How to Write a Great Sales Letter (Part 2: Telling Your Story and Asking for the Order)
60. How to Write a Great Sales Letter (Part 3: Writing the Letter for the Big Sale)
75. Beyond the Elevator Pitch: A High Credibility Conversation
81. Stronger Value Propositions
123. How to Write a More Effective Technical Product Brochure, 5/6/08
142. Developing Marketing Content Salespeople Actually Use, 9/16/08
143. First Sentence Syndrome: Deadly to E-Mail, 9/23/08
171. What Do Ads Look Like in the Post-Marketing Era? 04/28/09
174. Are You Really Reaching Your Reader? 05/19/09
178. The Most Important Marketing Question 06/16/09
179. Three is Marketing's Magic Number 06/23/09
180. Five Ways to be More Relevant 06/30/09
181. Increase Downloads and Engage Prospects: How Small Changes Can Make a Big Difference 07/07/09
183. How to Write a Better Title in Ten Minutes 07/21/09
184. Two Keys to Every Call to Action 07/28/09
201. Guiding Copy Through the Approval Mill 12/08/09
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