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Tuesday Marketing Notes: Start-Ups & New Product Launches

 

2005-2009 Index: Start-Ups & New Product Launches

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18. Start-Ups and New Product Launches (Part 1): New Venture Planning vs. Reality: Or, How to Write a Marketing Plan You’ll Actually Use

19. Start-Ups and New Product Launches (Part 2): More Reality and Market Testing for Start-Ups and New Product Launches

66. Three Steps to Targeting a New Market: (Part 1: Researching Your Marketing Media and Methods for Your Marketing Plan)

67. Three Steps to Targeting a New Market: (Part 2: The Tools of Our Trade, and How—and Where—to Begin)

68. Targeting a New Market (Part 3: Using Trade Shows for New Market Launches)

69. Targeting a New Market (Part 4: The Four Principles for Launching Your New Marketing Program on the Internet)

70. Targeting a New Market (Part 5: The Four Principles for Launching Your New Marketing Program on the Internet)

71. Targeting a New Market (Part 6: Five Keys to Starting Smart with a Print Advertising Program in Your New Market Launch—1)

72. Targeting a New Market (Part 6: Five Keys to Starting Smart with a Print Advertising Program in Your New Market Launch—2)

73. Starting Smart with Small Ads to Generate Sales Response for New Market Launches: Fractional Ad Sizes, Sketching Out Sales Benefits, and Key Ad Layout Elements

74. Starting Smart with Small Ads to Generate Sales Response for New Market Launches: Production and Layout of Effective Fractional Ads and Premium Offers

134. Quick Market Testing and Key Marketing Measurements Using Pay-Per-Click Search and Fractional Print Advertising, 7/22/08

137. Keys to Targeting New Markets: Three Principles for Launching Your New Marketing Program, 8/12/08

191. Powering Momentous Market Launches 09/15/09

 

 

 

 

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