Real Marketing: The Skills You Need for B2B Marketing Success:
Overview of the core principles and techniques covered in the BMI MSA/B/C System (47 pages, .PDF format)
On-Demand CRM and
The New Marketing Model:
Keys to optimizing lead generation and lead development with on-demand CRM and your marketing program (38 pages, .PDF format)
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Tuesday Marketing Notes: Lead Development/CRM/Sales Support
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| How to Eliminate the Sales/Marketing Disconnect With CRM-FM Read More >> |
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| 80% of Sales Lead Generation Costs Wasted Due to Lack of Lead Development Read More >> |
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| Sales-Optimizing On-Demand CRM Marketing Campaigns, With CRM-FM Read More >> |
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| Where On-Demand CRM Meets Marketing: What Marketers Need to Know Read More >> |
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2005-2009 Index: Lead Development/CRM/Sales Support
MAKE SURE YOU CONTINUE TO RECEIVE EACH ISSUE OF TUESDAY MARKETING NOTES—CLICK HERE TO RENEW YOUR FREE SUBSCRIPTION
(NOTE: If you’ve already signed up previously at this link, no need to do so again)
26. Shut Up and Listen: How to Find Your Product’s Best Sales Benefits
76. Integrating Marketing and Sales: Serving Your Number One Client
84. Are You Geared Up for Sales Success?
95. Wish Lists for B2B Marketing and Sales, 09/11/07
96. Extreme Qualifying: Two Steps to High Performance Qualification, 9/18/07
97. Do You Know Qualified Business Leads When You See Them? 10/2/07
98. Marketing for Leads-Are You Asking the Right Questions? 10/9/07
100. Conquering the Marketing-Sales Divide, 10/23/07
105. The Rule of 45: Predicting Sales Results From Inquiries, 12/11/07
106. The Six Ways to Prove that Sales Inquiries Convert to Sales, 12/18/17
107. Are You Dropping Out of the Lead Nurturing Race Too Soon? 1/8/08
110. Bridge the Gap Between Marketing and Sales with Online Marketing, 2/5/08
124. A Common Definition of a Qualified Lead is Key to Your Success, 5/13/08
130. The CRM Marketing Revolution: All the Rules Have Changed and You Should, Too, 6/24/08
142. Developing Marketing Content Salespeople Actually Use, 9/16/08
143. First Sentence Syndrome: Deadly to E-Mail, 9/23/08
151. What To Do When E-Marketing Engagement Levels Drop, 11/18/08
156. Screaming Louder Won't Help 01/13/09
163. Lead Nurturing Belongs in Your Recession Strategy 03/03/09
164. Just Do It! Use the Marketing Data You Have Now 03/10/09
165. What Happened to the Sales Funnel? 03/17/09
173. Strategy Beyond the Send 05/12/09
195. Lead Nurturing is NOT About Campaigns 10/13/09
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