Real Marketing: The Skills You Need for B2B Marketing Success:
Overview of the core principles and techniques covered in the BMI MSA/B/C System (47 pages, .PDF format)
On-Demand CRM and
The New Marketing Model:
Keys to optimizing lead generation and lead development with on-demand CRM and your marketing program (38 pages, .PDF format)
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Tuesday Marketing Notes: Marketing Measurement
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| How to Eliminate the Sales/Marketing Disconnect With CRM-FM Read More >> |
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| 80% of Sales Lead Generation Costs Wasted Due to Lack of Lead Development Read More >> |
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| Sales-Optimizing On-Demand CRM Marketing Campaigns, With CRM-FM Read More >> |
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| Where On-Demand CRM Meets Marketing: What Marketers Need to Know Read More >> |
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2005-2008 Index: Marketing Measurement
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78. Can Marketing Accountability Transform Your Company? Four Steps to a "Yes" Answer
102. Creating Accountable Advertising (Part 1), 11/13/07
103. Creating Accountable Advertising (Part 2), 11/20/07
105. The Rule of 45: Predicting Sales Results From Inquiries, 12/11/07
106. The Six Ways to Prove that Sales Inquiries Convert to Sales, 12/18/17
124. A Common Definition of a Qualified Lead is Key to Your Success, 5/13/08
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