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Tuesday Marketing Notes: Content-Based Marketing

 

How to Eliminate the Sales/Marketing Disconnect With CRM-FM
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80% of Sales Lead Generation Costs Wasted Due to Lack of Lead Development
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Sales-Optimizing
On-Demand CRM Marketing Campaigns, With CRM-FM
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Where On-Demand CRM Meets Marketing: What Marketers Need to Know
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2005-2009 Index: Thought Leadership

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11. Show What You Know: Using White Papers to Add Value and Build Credibility In Your Market

14. Made in the U.S.A.: How Great Products and Honest, Generous Information-Sharing Build Your Best Brand Name

75. Beyond the Elevator Pitch: A High Credibility Conversation

142. Developing Marketing Content Salespeople Actually Use, 9/16/08

144. How to Make Your Company a Thought Leader: Developing E-Mail Messaging Programs to Convert Prospects and Generate Sales (Part 1), 9/30/08

145. How to Make Your Company a Thought Leader: Finding and Evaluating Available Content for Your Editorial E-Mail Program (Part 2), 10/7/08

146. How to Make Your Company a Thought Leader: Common Editorial E-Mail Formats for Lead Development (Part 3), 10/14/08

147. How to Make Your Company a Thought Leader: Developing Content Targeted to Other Decision-Makers at the Prospect's Company (Part 4), 10/21/08

157. Success with Google AdWords: Developing Killer Content for Effective B2B Lead Generation Programs (Part 1), 1/20/09

158. Success with Google AdWords: Developing Killer Content for Effective B2B Lead Generation Programs (Part 2), 1/27/09

159. Success with Google AdWords: Developing and Discovering Keywords for Effective B2B Lead Generation Programs (Part 3)

160. Success with Google AdWords: Creating Keyword Stacks for More Effective Google Ad Groups (Part 4)

168. Are You Ready for the Post-Marketing Era? (Part 1) 04/07/09

170. Developing Content-Based Marketing Programs 04/21/09

174. Are You Really Reaching Your Reader? 05/19/09

175. Ten Things Your Prospects Wish You Knew 05/26/09

180. Five Ways to be More Relevant 06/30/09

182. Thought Leadership is a Company Attitude 07/14/09

187. The Payoff for B2B Marketing Content is Movement 08/18/09

188. How to Use Existing Content in B2B Demand Generation Programs 09/01/09

190. Need Content? 20 Format Ideas for B2B Marketing 09/08/09

196. Does Your White Paper Have a Call to Action? 10/20/09

197. Five Reasons to Include FAQs in Your Content Marketing Strategy 10/27/09

199. Is Your Content Marketing the Conversation? 11/10/09

202. Five Ways to Repackage Your Best B2B Content 12/15/09

 

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