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Struggling to Find a Marketing Job?
Download Jill Konrath's New eBook, Get Back to Work Faster

by Jill Konrath

In today's economy, it's not easy to land a new position if you've been laid off. If you're like most job seekers, you're scouring the job boards and searching for any available posting that you might be qualified for.

You're frantically sending out cover letters and resumes. And, you're networking like crazy, but not getting very far since no one's willing to give you an informational interview any more.

But every once in a while you get lucky and get called for an interview. You prep like crazy to make a good impression, feel good about how it goes and then wait and hope – and wait and hope.

When you get called back for another interview you're elated, but then you crash when you find out they hired someone else. And this process just keeps repeating itself.

You know what? The traditional way of job hunting is broken. Seriously broken. It doesn't work when corporate decision makers are overwhelmed with a gazillion talented people applying for a job.

Resumes, like brochures, are tossed into wastebaskets after only a brief glance. Job seekers are ruled out for because they don't have the "perfect" features or they look like they might cost too much. And no one ever returns a phone call to someone who's unemployed!

As a marketer, you've faced all these problems before. And, you've had to change your marketing approach in order to be successful in the today's business environment.

Now, you need to do the same thing with your job search. New strategies are needed if you want to get back to work faster! And the best thing is, they utilize all your best marketing skills.

What's working today? To be successful in your job search, follow these guidelines:

• Clarify your value proposition. Make sure you can clearly articulate the impact your work has had and the difference you can make;

• Target companies you'd like to work for based on criteria you established. Your previous work experience comes into play here as well as your interests;

• Craft proactive campaigns to connect and meet with decision makers. How many touches does it take to catch a prospect's attention? Certainly more than seven. And how can you demonstrate your expertise in your campaign;

• Share ideas on how you can help them achieve their key business objectives. Think about what you'd do if you already worked for the company. What insights could you bring them?

• Continue to keep in touch; sharing even more ideas

This approach capitalizes on your personal marketing strengths. When you use it, you'll begin having business-focused conversations with potential employers. You'll be seen as an intelligent and enterprising person, not a desperate job seeker.

Best of all, you can create new opportunities where none existed before and get job offers extended to you without any competition.

For More Info—Download Jill's Latest eBook: Get Back to Work Faster

Right now, she's giving it away for FREE as a PDF. Get your copy today! And, please share this info with anyone else who is looking for a job!

Also, check out Jill's upcoming webinars for job seekers and other events at this link

 

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