Real Marketing: The Skills You Need for B2B Marketing Success:
Overview of the core principles and techniques covered in the BMI MSA/B/C System (47 pages, .PDF format)
On-Demand CRM and
The New Marketing Model:
Keys to optimizing lead generation and lead development with on-demand CRM and your marketing program (38 pages, .PDF format)
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Tuesday Marketing Notes: Market Testing
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| How to Eliminate the Sales/Marketing Disconnect With CRM-FM Read More >> |
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| 80% of Sales Lead Generation Costs Wasted Due to Lack of Lead Development Read More >> |
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| Sales-Optimizing On-Demand CRM Marketing Campaigns, With CRM-FM Read More >> |
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| Where On-Demand CRM Meets Marketing: What Marketers Need to Know Read More >> |
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2005-2008 Index: Market Testing
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35. Market Testing: Minimizing Risk and Expense on B2B Marketing Program (Part 1)
36. B2B Market Testing Methods: Three Testing Scenarios (Part 2)
37. Direct Mail Testing Methods, and Acheiving Measurability by Using an Actionable Offer (Part 3)
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