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Video and Multimedia: Using the Power of Spoken Words and Moving Images to Sell Your Company's Products
Typical Video and Multimedia Applications 10-1
• High-End Vs. “Industrial” Video Projects 10-3
• The Desktop Video Revolution 10-4
The Video Producer 10-5
• How to Evaluate the Producer’s Demo Reel 10-6
• How to be Your Own Executive Producer 10-6
• Decide on Your Video Project’s Application and Goals 10-7
Web Video 10-7
• Uses for Web Video in B2B Marketing 10-8
• Production Techniques for Web Video 10-9
Every Effective Web Video Begins With a Great Script 10-10
• Web Video Script Structure 10-10
• Visuals and Production Techniques for Web Video 10-11
Trade Show Booth Videos 10-12
Sales Videos 10-12
Video News Releases 10-13
Writing The Script: What Marketing Managers Should Know 10-14
• What to Look for in a Video Script 10-15
• Basic Sales Video Script Structure 10-21
Your Video Production Checklist: Executing Video Projects 10-22
Basic Elements of a Video Project 10-22
The Final Edit: Working with a Video Producer 10-24