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Field Marketing Deliverables: Expedient Layout and Execution for Effective on-demand CRM Sales and Marketing Documents

Examples of Expedient Marketing Deliverables 4-2

1. Print Field Marketing Deliverables 4-3

• Informational Premiums 4-3

• White Papers 4-3

• Sales Support Materials 4-5

• Sales Flyers 4-5

• Comparison Charts: Powerful Marketing and Sales Tools 4-6

• Question-and-Answer/FAQ Sheets 4-9

Sales Letters 4-9

• Sales Letter Structure 4-10

• Sales Letter Idea Starters 4-11

• Step 1: Writing the Sales Letter Lead 4-11

• Lead With Empathy 4-11

• Ask a Question 4-12

• Start it Straight 4-12

• Break the News or Cite a Source 4-13

• Sometimes, a Headline Works Just Fine 4-13

• Sales Bullets and Key Sales Benefits 4-14

• Starting Your Body Copy 4-14

• Layout and Presentation Techniques for Sales Cover Letters 4-15

• Bullets 4-15

• Boldface Paragraph Leaders 4-16

• Boldface Phrases Within Paragraphs 4-16

• Copy Boxes 4-16

• Sales Letter Close and Call to Action 4-17

• The More Personal the Letter, the Less Promotional It Should Be 4-21

• Scouting New Deals and Filling Your Company’s Deal Pipeline Gives You a Place at the Table 4-22

2. Online Deliverables 4-22

• Landing Pages 4-22

• E-Mail Messages and Newsletter Formats 4-24

• Web Video 4-25

3. Other Marketing Deliverables 4-25

• Telephone Voicemail Scripts 4-25

• PowerPoint Presentations

• Checklist for Making PowerPoint Presentations More Effective 4-30

III: Expedient Layout Techniques for Field Marketing Deliverables 4-31

• Guiding Design Principles for Non-Designers 4-31

• Elements of Sales Flyers, Ads, and Other Promotional Marketing Deliverables 4-33

Design and Content Checklist for Effective Layout of Field Marketing Deliverables 4-36

• Layout Devices that Improve Presentation and Selling Power 4-40

Uploading Field Marketing Deliverables to the on-demand CRM on-demand CRM Document Library 4-41