Developing Effective, Response-Generating Copy, Layouts, and Collateral for B2B Marketing Programs
Contains Three Project-Ready Training Modules:
Discovering Your Product's Major Sales Benefits for Effective Lead Generation and Conversion
Create and write—or manage the process of creating and writing—effective sales copy that generates strong, measurable response in marketing deliverables used for lead generation and prospect-to-customer conversion . . .
Copywriting and Layout Basics for Effective Lead Generation and Conversion
Develop strong and effective marketing deliverables that motivate prospects to respond to your lead generation and prospect conversion campaigns . . .
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