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The BMI CRM-FM and MSA/B/C systems are endorsed and utilized by the Sales Lead Management Association, a trade association for marketing and sales professionals
The BMI MSA/B/C System is endorsed by the Business Marketing Association (BMA), the largest U.S. trade association for B2B marketing professionals
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Integrating Your On-Demand CRM System to B2B Marketing: CRM Field Marketing

Web-Based B2B Marketing Training and Certification for Marketing, Sales, and Product Management Professionals Using On-Demand CRM

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sales/marketing disconnect graphic How to Eliminate the Sales/Marketing Disconnect With CRM-FM
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sales lead generation costs graphic 80% of Sales Lead Generation Costs Wasted Due to Lack of Lead Development
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Salesforce campaigns Sales-Optimizing Your CRM Marketing Campaigns, With
CRM-FM
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salesforce integration graphic Where On-Demand CRM Meets Marketing: What Marketers Need to Know
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On-Demand CRM Systems Boost Productivity in Your
Sales Process: The CRM-FM System Brings This Power
to Your Business-to-Business Marketing Program
Integrate your marketing program with your CRM system for increased lead generation and optimized lead development for better, more measurable marketing programs Read More >>
RM eBook
Real Marketing: The Skills
You Need for B2B
Marketing Success:
Overview of the core principles and techniques covered in the BMI MSA/B/C System
(47 pages, .PDF format)
Salesforce and The New Marketing Model
On-Demand CRM and
The New Marketing Model:
Keys to optimizing lead generation and lead development with on-demand CRM systems
(38 pages, .PDF format)
Download Our Free eBooks
Tuesday Marketing Notes
BMI News

(Chicago, IL 06/04/08): Sales Lead Management Association Adopts BMI Training and Certification
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(Chicago, IL 03/18/08): New Marketing Process Utilizes On-Demand CRM for more effective lead generation and lead development in B2B marketing programs
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Training Services

Accelerated Training for
Non-Marketers: Get your product managers, tech staff, and overseas marketing teams up to speed to manage and execute effective B2B marketing programs
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Customized training systems to meet your company's specialized requirements
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