Tuesday Marketing Notes (Number 26—March 21st, 2006)

A B2B Marketing Newsletter for BMA Members
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Tuesday Marketing Notes: Index to Previous Weekly Articles

We’ve received sign-ups from lots of new people over the past six months we’ve been running Tuesday Marketing Notes every week. I’d like to welcome our new readers; it’s been a very fun and rewarding experience for me, and I always appreciate the feedback and comments we receive on these pieces. Thanks for reading!

Now that we’re at the six month mark, for the benefit of those of you who have joined us recently, here’s an index of  back issues to previous TMN postings:

1. Fighting “Black Box Mentality:” What Marketing Managers Need to Know About Marketing Execution

http://www.businessmarketinginstitute.com/tmn92705-original-on927.html

2. Clear Presentation: What You Say Is More Important Than How You Say It

http://www.businessmarketinginstitute.com/tmn100405.html

3. Getting Better Sales Copy: Three-Step Sales Copy Outline Exercise for Marketing Managers

http://www.businessmarketinginstitute.com/tmn101105.html

4. All You Need to Know About Advertising Design and Layout

http://www.businessmarketinginstitute.com/tmn101805.html

5. Ugly Little Ads that Sell: How to Make a Smaller Ad Pull Better Than a Bigger One

http://www.businessmarketinginstitute.com/tmn102505.html

6. B2B Direct Mail: Don’t Forget the Fundamentals (Part 1)

http://www.businessmarketinginstitute.com/tmn110105.html

7. B2B Direct Mail: Don’t Forget the Fundamentals  (Part 2)

http://www.businessmarketinginstitute.com/tmn110805.html

8. Weblogs, Schmeblogs: What Sells Your Product on the Internet—and What Doesn’t (The Internet, Part 1)

http://www.businessmarketinginstitute.com/tmn111505.html

9. Web Site Self-Defense for Marketing Managers: How to Make the Guy With the Pony Tail Work for You, Instead of You Working For Him (The Internet, Part 2)

http://www.businessmarketinginstitute.com/tmn112205.html

10. The Web Video Revolution: Making the Most of Web Multimedia for Your B2B Web Site (The Internet, Part 3)

http://www.businessmarketinginstitute.com/tmn112905.html

11. Show What You Know: Using White Papers to Add Value and Build Credibility In Your Market

http://www.businessmarketinginstitute.com/tmn120605.html

12. Putting It All Together: Using Real Marketing to Improve an Existing Marketing Program (Part 1: Positioning Your Company in a Crowded Field

http://www.businessmarketinginstitute.com/tmn121305.html

13. Putting It All Together: Using Real Marketing to Improve an Existing Marketing Program (Part 2:  Turning Technical Features into Compelling Benefits)

http://www.businessmarketinginstitute.com/tmn122005.html

14. Made in the U.S.A.: How Great Products and Honest, Generous Information-Sharing Build Your Best Brand Name

http://www.businessmarketinginstitute.com/tmn122705.html

15. Trade Shows, Part 1: Evaluating and Getting the Most from Your Company’s Trade Show Opportunities: Three Keys to Trade Show Success

http://www.businessmarketinginstitute.com/tmn010306.html

16. Trade Shows, Part 2: Trade Show Pre-Marketing and Deliverables: What You Need to Do Before the Show

http://www.businessmarketinginstitute.com/tmn011006.html

17. Trade Shows, Part 3: Trade Show Deliverables: Using Clear and Effective Presentation to Draw Qualified Prospects to Your Booth

http://www.businessmarketinginstitute.com/tmn011706.html

18. Start-Ups and New Product Launches (Part 1): New Venture Planning vs. Reality: Or, How to Write a Marketing Plan You’ll Actually Use

http://www.businessmarketinginstitute.com/tmn012406.html

19. Start-Ups and New Product Launches (Part 2): More Reality and Market Testing for Start-Ups and New Product Launches

http://www.businessmarketinginstitute.com/tmn013106.html

20. Sales Turnarounds: What to Do When Your Marketing Program Hits the Wall

http://www.businessmarketinginstitute.com/tmn020706.html

21. Two Big Things: How to Achieve Lifetime Job Security in Your Marketing Career

http://www.businessmarketinginstitute.com/tmn021406.html

22. Top Ten Mistakes B2B Marketing Managers Make (and How To Stop Making Them)

http://www.businessmarketinginstitute.com/tmn022106.html

23. Public Relations (Part 1):  Keys to Making PR Serve Sales InYour B2B Marketing Program

http://www.businessmarketinginstitute.com/tmn022806.html

24. Public Relations (Part 2): How to Write a Press Release

http://www.businessmarketinginstitute.com/tmn030706.html

25. Public Relations (Part 3): Making Trade Media Contacts, Developing Story Pitches, and Executing PR Announcements

http://www.businessmarketinginstitute.com/tmn031406.htm

Comments? Questions? Send them to me at: eric@realmarkets.net

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Eric Gagnon (eric@realmarkets.net), is president of GAA (www.realmarkets.net), a sales and business development consulting firm, and is the author of The Marketing Manager’s Handbook, the master study guide for the Business Marketing Association’s Marketing Skills Assessment, Skill Builder, and Certification (MSA/B/C) programs.

For more information on The Marketing Manager’s Handbook, available to BMA members at a special discount, link to:

http://www.businessmarketinginstitute.com/book.html

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Test, Train, and Build Your B2B Marketing Skills for Better Sales Success: BMA Announces New Assessment, Training, and Certification for B2B Marketing Managers

For more information on the new BMA Marketing Skills Assessment, Skill Building and Certification (MSA/B/C) training and professional development program, visit http://www.businessmarketinginstitute.com