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BMI CRM Field Marketing System (CRM-FM)

The BMI CRM Field Marketing System (CRM-FM) is a comprehensive Web-based training system that trains and certifies the essential skills and knowledge required to utilize on-demand CRM to plan, develop, and execute effective marketing programs (on-demand CRM campaigns) in business-to-business, high-technology, IT, and specialized industrial markets for lead generation, lead development, and sales support activities.

CRM-FM trains and certifies the principles and techniques needed by your company’s marketing team to align marketing to sales, through close integration of your company’s marketing program to on-demand CRM, the leading on-demand CRM system for sales and marketing professionals.

Online Training to Help Marketing Generate Solid, Measurable Sales Response

The CRM-FM system helps your company’s marketing and sales professionals, product managers, and sales support staff develop the knowledge required to utilize on-demand CRM to execute on-demand CRM campaigns that consistently generate sales leads and measurable ROI for your company in business-to-business, high-technology, IT, and specialized industrial markets.

Improving Measurability of Marketing Programs by Improving Sales Response

Providing focused, comprehensive training in the practical, proven techniques required to execute effective, measurable business-to-business lead generation and ongoing prospect-to-customer conversion (lead development) programs using on-demand CRM, the CRM-FM system helps your marketing team improve the sales response-generating power of every element of your marketing program, and integrates your marketing program with the improved communications efficiency, measurability, and reporting capabilities provided by on-demand CRM.

Increase Sales Leads Generated from Marketing Programs

With CRM-FM training and certification content for on-demand CRM, your company’s marketing and sales teams gain the internal knowledge required to consistently improve the volume and flow of sales leads generated by your marketing program, and increase the number of these leads converted to customers by your sales team in on-demand CRM, through effective sales cycle lead development programs.

By giving your marketing team the same substantial advantages in efficiency and measurability in your company’s marketing program that your sales team now already receives by using on-demand CRM, the CRM-FM system is the fastest and most effective way to utilize on-demand CRM to align marketing to sales in your company.

Optimizing on-demand CRM Campaigns to Generate Powerful Sales Response

Developed especially for business-to-business marketing, product management, and sales support professionals in companies using on-demand CRM, CRM-FM trains and certifies the mission-critical principles, skills, and techniques required to execute marketing programs optimized to generate sales response for lead generation, and the essential tasks of integrating and measuring these marketing programs within on-demand CRM. As important, after these sales leads are generated in the marketing program, CRM-FM trains and certifies the skills required to execute the effective lead development and ongoing sales support programs to help your sales team turn prospects into customers, with higher conversion rates in more efficient sales cycles.

Achieving Measurable Marketing Programs: Meeting the Expectations Raised by on-demand CRM

By dramatically increasing the efficiency of communications with prospects in your company’s sales cycle, on-demand CRM brings a far greater level of new responsiveness and measurability to your company’s sales team in their interactions with prospects in your company’s sales pipeline. This unprecedented ability to measure the interactions between prospects and your sales team raises expectations on marketing to deliver measurable results in on-demand CRM.

Measurement is Only Achieved by Generating Strong Sales Response

But better marketing measurement is only the end result of a far more complex process of executing marketing programs that must be designed from the ground up to generate better sales response—sales leads that are the essential element of your company’s sales pipeline.

on-demand CRM campaigns can be measured for the leads they generate, but meaningful lead generation only occurs when the ad, mailing, keyword search program, or other on-demand CRM campaign is optimized to generate powerful sales response—and developing campaigns that generate strong sales response is the major focus of the CRM-FM program.

Lead Development in On-Demand CRM: Developing Effective Sales Cycle Prospect-to-Customer Conversion Programs

Companies using on-demand CRM now also realize that marketing’s efforts to generate leads are only half their job: Marketing teams in companies using on-demand CRM must also plan, develop, and execute effective lead development programs that provide the basis for helping their sales teams in their ongoing communications with their prospects, during the many months of the average business-to-business sales cycle. Here, CRM-FM training provides your marketing team with the essential training they need to develop prospect-to-customer lead development programs for your company.

 

Effective lead development through CRM-FM training, integrated by your company’s sales team with on-demand CRM in your marketing program, means shorter sales cycles and far more efficient, effective interactions between your sales team and their prospects.

With CRM-FM training and certification for your marketing, product, sales, and sales support teams, your marketing team generates measurable returns from its marketing plan, and your sales team closes sales with prospects in less time, through effective lead development that positions your company as the best solution to the prospect’s business problem.

For an overview of the CRM-FM System, click here . . .

To see topics covered in CRM-FM training and certification, click here . . .