The Marketing Manager's Handbook

The content of MSA/B/C assessment, training and certification tools are based on The Marketing Manager's Handbook, published by Internet Media.

The Marketing Manager's Handbook is a comprehensive reference covering the step-by-step techniques required for the successful planning and execution of all the major types of marketing projects that are part of business-to-business marketing programs:

Sales Force Support • Direct Mail • Print Advertising • Sales Turnarounds • Web Sites • Start-ups and New Product Launches • Copywriting and Layout • Marketing Plans • PR • Video and Multimedia

As the core content and master study guide for all MSA/B/C modules, The Marketing Manager's Handbook is included in every MSA/B/C course training module.

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Save 10% Off the Amazon.com Price, PLUS Free Shipping: Copies of The Marketing Manager's Handbook are available for purchase by BMA members at the special member discount price of $23.73, with free USPS Priority Mail shipping anywhere in the U.S.(NOTE: Single-copy purchases only).

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